The cooler temperature you set in whatever imaging software you are using is an absolute temperature, cooling to -10 is cooling to -10.
The cooling CAPABILITY (Which is what the FAQ is talking about) is relative to ambient. I.E. if the cooling capability is 40 degrees delta and the ambient temperature is 30 degrees, you will not be able to cool the camera to -20, -10 would be the lowest temperature you could achieve and even that would be a bit doubtful, it might get there but the heat sink will end up saturated and you may not be able to maintain it. I have encountered that with my ASI294 where on very hot nights it maxed out the cooling and the entire camera body ended up warm as the heat sink could not reject enough heat to manage the requested sensor temp. The only options there were to wait for ambient temp to fall or set a warmer sensor temp that it could maintain.
I cool my ASI2600 to -10 as it performs very nicely at that temperature and can maintain it year round with the exception of maybe a very few extremely hot nights, so I can re use my dark frame library until the sensor ages enough to need new darks.