Not only is it a huge danger to the public (blind a kid's eye during an outreach, and you spend the rest of your life paying off the lawsuit), it is technically useless. (If an aircraft catches the beam, you are also in for a $11,000 fine in the USA.)
Is ZWO even aware that Polaris is a full 45 arc minutes away from the north celestial pole? Unless they actually move the beam according to the LST, and adjust with Polaris' precession with a built-in table; assuming ZWO even knows how to build precision movement like that when they can't even make an ASI2600 be tilt free. Takahashi polar scopes have reticles with 10-year circles for a good reason.
More than 5 arc minutes off the pole, and you can kiss long exposures goodbye.
Not to mention there is nothing close to a pole star in the southern hemisphere that is visible to the naked eye.
Another "look, shiny" thing from ZWO for the FaceBook and YouTube shills to tout.
Chen