I think ZWO intended this product for consumers with no astronomical experience whatsoever, which is why they gave no thought to any kind of automation, shot planning or such. The assumption was that the user would chose from a list of recommended targets, take one shot, glued to the phone and watching in amazement how the image improves very rapidly, then when nothing else seems to happen anymore, he would skip to the next one and so on, then show JPEGs to friends or post them on Facebook or Instagram to brag about what they did last night. After two or three nights they would lose interest due to lack of sleep and the S50 would never get out of its box again, because who wants to spend entire nights holding a phone and watching paint dry. ZWO has already sold them the unit so they don't care about that anymore. This is such a shame, because the S50 is capable of so much more than this very simplistic use model.
The problem for ZWO is that the S50 is not bought by such users, but by people that know a thing or two about astrophotography, not real experts mind you, who would not touch the S50 with a ten foot pole, but people like us who know just enough to be dangerous. And we want automation, we want a way to plan night long acquisitions the S50 would do unassisted, we want Internet remote control of an S50 from anywhere in the world. Personally I also want to be able to upload spherical photos I took from the few locations from where I normally use the S50 and the SeeStar app to tell me whether my attempt to capture M51 at a certain place, time and date will give me trees or buildings images instead of the galaxy before, not after I do the 5 hour capture. I want the S50 integrated with Stellarium, which already supports other telescopes and is heads and shoulders above SkyAtlas. I also want an open API so I can write my own SeeStar app.
The real question is which type of user will ZWO decide to win and I am really afraid it is not us, early adopters.