It looks like ZWO is more worried about competition on the lower end (Dwarf 3 anyone?) and the new S30 is a response to that. I do not know if it matters or anyone at ZWO cares, I am just one customer after all, and maybe not their typical one, but I am definitely not going to buy an S30, no matter how low its price, I would however buy an S80 with a better sensor for $1000 in a heartbeat.