I'm pretty sure that the CMOS cameras from ZWO only support software binning which means that a 2 x 2 bin will only give you a 2X gain in signal to noise. If the CMOS cameras could actually do a hardware bin then a 2 x 2 bin on the ASI178 would actually produce a 4X gain in signal to noise and you might then be fairly close to the unbinned ASI174.
However, because of the smaller pixels on the ASI178 I don't think you will ever get an equivalent sensitivity to the ASI174 so I suspect that even with binning you will need to expose longer with the ASI178, and then even more so without binning.
Without binning the differences between the two sensors could be very substantial, maybe a factor of 4X in equivalent exposure.
However, the ASI178 could be well suited for VERY fast, short focal length systems. Perhaps something like the HyperStar on a Celestron SCT (around f-stop 2.0 and with a short enough focal length to take advantage of the sampling offered by the ASI178's 2.4um pixels).
However, I think for medium focal length and long focal length systems the ASI174 is the camera you want for DSO photography.
I've seen some very good DSO images that were taken with the Sony IMX174, however almost everything I've seen in DSOs that has been taken with an ASI178MC has looked fairly poor (just not enough sensitivity or maybe just not very good technique by the user -- can't yet tell).
However, I'd certainly be interested in seeing some good DSO images from the ASI178MM -- if it can actually be done.