Ok… as I am guessing you don’t have an EAF, and use manual focus on your scope…
It’s possible you’re really way, way off focus. And may even need extension tubes.
Put an eyepiece in the scope and aim it at something really obvious like the moon. Focus with the eyepiece. Note that with most modern eyepieces the focal plane is about 5-7mm outside the end of the draw tube holding the eyepiece. That’s where your camera sensor needs to be. Use a ruler or tape to measure this with respect to the end of the scope OTA or the base of the focuser.
Connect the camera to ASIAir and set it to PREVIEW mode at BIN4, 1 second, so it updates fast.
With the scope still at the moon, remove the eyepiece and hold the camera in your hand at the back of the focuser. Moving the camera in and out you should be able to roughly find where the camera needs to be to get an image. If possible attach to the focuser, but if there isn’t enough travel, go find some extension tubes.
Alternatively use the ruler measurement and the geometry of the camera as per ZWO website to calculate the distance required to the faceplate of the camera. Attach the camera to the scope at this distance, making sure you still have a few mm of travel in/out.
NB my small refractor (a TS Photoline APO) I have to add 50mm of extension tubes for it to reach focus with an ASI533.
Once you know it’s close:
Aim the scope at a field with something bright - Jupiter, Sirius. In the main camera settings increase the gain to medium, say 100-150 (not critical)
Select PREVIEW mode and set this for BIN4 and a fast cycle time like 1 second. BIN4 means the frames will be small (in megabytes) hence it should update fast.
Adjust focus a little then stop and let AA update TWICE (2 frames) because there is a bit of a lag.
When you start to see de-focused stars you’re getting close, so use smaller focus changes.
If you don’t have one, buy or make a Bhatinov mask (not the tri-Bhatinov) this is essential for precise manual focus.
For perfect focus switch to BIN1 and zoom in on the display.