Well, developing a software sure is not easy and taking time, and i also think if eerytime a new update i have to try outdoor or even indoor i may spend time to figure out how to, so i think it is better you focus on the strong points of other software have to make it stronger and if the weak points are there then try to make it less or reduce it, don't just copy it and then it is look like as we all think "A cheap Chinese copy".
What i mean, i always welcome new developments, and because you are the manufacturer of those cameras then you should have stronger background and details about that so you can have software i mean capturing software to put it at its full potential, and think in astrophotography eyes, i would like this your software if it was let's say easier interface and direct reaching to controls and settings, i use SharpCap more than Firecapture because Firecaprute has almost everything but i get lost a lot to have settings done, and that will waste mt time, and even if i figure out the settings in FC it will be like another wasted time, Sharp Cap is straight forward more for me, so i keep using it because it give me kind of reliability, same when some using Photoshop, it has everything but many feel it is too much so that they use something with easier or quicker processing, such as Lightroom or GIMP and so.
I don't know if you keep doing with you are doing with the software or stop completely is the right idea, if you must keep doing then the best thing is try to develop more and more without launching too many beta versions, i don't think i will keep trying many beta versions, and at the meantime i will keep depending on SC, but put something on this software you develop that can make me to use it beside SC/FC, it is like when i process planetary results i use 2 or 3 or even 4 softwares, i can't keep using only 1 forever for all results but i can go with only 2 sometimes, so do it this way, make tour software if not same or better than others then something else that we can use it to be next to other software, how about a capture software including stacking processing ability? so in this case it will be like 2 in 1.
Good luck and hope you keep successful products and innovations.