Im quite sure that they read the forum and also the reports they receive from the app.
Just compare the first firmware/app version against the latest and compare to some of the requests in this forum.
When a new product is released any company get lotz of requests, bugs etc. And if the product are popular and maybe the user base is more advanced then they first expected they need more time or get extra developers etc.
But yes maybe more moderators that talks directly to the developers and also have a planned todo and estimation on when its implemented and whats not in progres etc
We all want more but remember that they have to make the baseline first before adding many new features. If not its going to get buggy in the long run.
Anyhow we need to report bugz, ideas for improvements etc
Yesterday i needed a function to enter a object position directly as i wanted to observe an asteroid. As i newbie i could use the stars to guid me to an aproximately position but there was so many stars in the FOV so i guess i have to try when its closer to an object within the database for the app.
I also want to try to get some of the comets but if the app reports wrong information this has to be solved as this is going to get beginners to loose their interest as the teleskop "doesnt work".
But again im amazed by this product and i can see lotz of new things in time. So lets hope that ZWO has put enough people in the development team and that they sell many scopes to cover the development.